Bowling is big business. In the United States, there are more than 10,000 bowling centers and bowling is a $10 billion industry. But what if bowling centers started eliminating lanes? Would that mean more money for the businesses?
It’s not as far-fetched as it might sound. Recently, some bowling centers have been removing lanes to make room for other activities, such as laser tag, arcade games, and restaurants. And while bowling may be the bread and butter of these businesses, they’re finding that diversifying their offerings can bring in more customers and ultimately more revenue.
So while it may seem counterintuitive, eliminating lanes could actually mean more money for bowling businesses. By diversifying their offerings and attracting new customers, bowling centers can bring in more revenue and stay afloat in the competitive world of entertainment.
There are some bowling centers who have experimented with this model and have seen great success. Customers will also love the new options and bowling may just make a comeback as one of the most popular activities around. And also a lot of room for more families to come in and have fun too. So before writing bowling off as a dying industry, remember that less lanes could actually mean more money. And that would be good for everyone involved.